If you own a smaller mom and pop auto business, most of your sales likely come from local advertising and word of mouth. Because keeping your business plan intact involves simple advertising, it may be time to shake things up a bit. Adding some fresh marketing and sales pitches to your customer base may help spike sales a bit and increase profits. One way of accomplishing this is to hire an in-house content writer who specializes in technical writing and marketing. Here are a few tips on finding the right person.
Locating A Good Writer
If you plan on running a help wanted ad in your local newspaper, you may get a small response. Instead, try running an ad in a larger employment seeking database. This way you might attract a more succinct group of potential employees with a specific skill set. Keywords to highlight on in your job post may include:
- Automotive writer
- Technical writer
- Keyword generator
- Automotive experience
- Bachelor's degree and at least 5 years of writing history
Using an employee database can help potential employees locate you easier and help you fill the position quicker than through a newspaper ad. Another way to locate a good writer is through an online job marketplace where freelancers can bid on projects. This is beneficial if you're not planning on hiring an in-house writer or just having one working part-time.
Finding Someone with Past Automotive Experience
Finding someone that has extensive experience in the automotive industry is equally important. Knowing not only parts and manufacturers, it's important for a technical writer to be able to produce quality, troubleshooting articles and blog posts for guests and customers. Seeing a solid resume with both writing experience and extensive writing and marketing skills is what you should be looking for.
Creating A Designated Work Space
Technical writers need a quiet, yet productive space to get their work done. This means don't set up an office near one of the noisiest and busiest parts of your shop. Find a quiet location that also has windows and a comfortable area to work. Also make sure to have plenty of resource materials, including automotive magazines and parts books available for easy reference.
Giving Your Writer Flexibility
Not all writers prefer to work a full 40 hour in-house work week. Some may produce content faster than others and complete the same amount of work in less time. If your writer is creating promotional content or sales ads for your company's website, he may have to work off-site for several hours a week. Understand that flexibility is part of the job, and learn to accommodate your writer throughout the day.
Locating a dependable writer with solid skills can be challenging. Use multiple sources to find a writer that is the perfect fit for your auto business. For more information, contac a local professional like Documentation Resources Group.